Career

For a long time, I thought being “strategic” in Marketing Ops meant knowing every tool inside-out. I thought strategy was knowing every Marketo quirk, every lead lifecycle nuance, every conditional flow, every endpoint.The more technical I became, the more “strategic” people would see me. I was wrong. That realization didn’t come in a classroom or…

In January 2024, I didn’t set out to build a business. I was laid off. My confidence was low, my direction unclear. I had two young kids, no job, and no plan — just a small seed of an idea: maybe I’d try freelancing for a bit while I figured out what I really wanted…

A few weeks ago, I got a message on LinkedIn from someone I didn’t know. Her name was Beth. She’s an expat. A freelancer. A mom of two. A fellow marketer. And she reached out because of a blog post I had written. She told me that her friend Philippe had sent it to her….

This summer, I did… not much. Sure, I took time off from client work. We went camping. My son made an unexpected visit to the emergency room (he’s okay now). I pulled out the watercolor paints. And I had a long, ambitious list of family-life admin I wanted to conquer. I did maybe a quarter…

In January 2024, I was laid off. It hit harder than I expected — not just financially, but emotionally. My confidence took a nosedive. I didn’t know what I wanted next. I’d worked with consultants before, and a few had asked if I’d ever considered consulting myself. “You’d be great at it,” they said. I…