A little while ago, I had to do an exercise I don’t think I’d ever formally done before. I had to document what would actually happen if Marketing Operations ownership disappeared from an organization. Not what Marketing Ops does. Not a job description. Not a list of responsibilities to justify headcount. What would actually happen…
There are moments in life where you think you need to have the next five years planned out. Then there are moments where you’re simply trying to make it through the next week. Early 2024 was one of those moments for me. Getting laid off felt like a punch in the gut. It wasn’t just…
This post is based on a presentation I gave at the London Marketo User Group in June 2026 and again at our European MOPros Chapter meeting the same month. It generated a lot of conversation both times, so I wanted to write it up properly. If you have ever run a campaign report with a…
Practical Tools, Habits & Systems from the European Community Marketing Operations is rarely held together by one big breakthrough tool. More often, it runs on the smaller things: a naming convention builder, a better way to track renewals, a retro ritual, a browser extension, or a clever Marketo workaround. That was the spirit behind our…
Two years ago, I didn’t start a business. I started healing. The week I officially went freelance, I was burnt out.Hurt from getting laid off and looking for an escape.Looking for a reason not to rush back into another in-house job. If I’m honest, I didn’t know what I wanted. Freelancing felt like an excuse.An…
Most people outside of Marketing Ops assume the hard part is the platform work: learning the tools, building workflows, setting up reports, migrating systems. And yes, that work can be complex. It requires focus, technical skill, and attention to detail. But once you’ve done it a few times, that complexity becomes familiar. What doesn’t become…
A quiet parenting milestone that changed everything (and nothing) Over the last ten days, something shifted in our home — not loudly, but deeply. First, my three-year-old daughter stopped wearing diapers. After six and a half years of diapers in our household, they’re gone. Just like that. Then, just this past Wednesday, she gave up…
On January 21, our MOPros Europe chapter kicked off the year with a simple prompt: New Year, New Goals. The format was intentionally conversational — and it delivered. We were joined by Frans Riemersma (founder of MartechTribe), who shared what he’s seeing for 2026: not just more AI, but a deeper shift in how we…
Why I’m writing this I’ve spent the last several years working at the intersection of Marketing Operations, MarTech, and revenue teams, in-house, as a consultant, and alongside marketing teams across Europe and beyond. As a French-based Marketing Operations professional working primarily with international organizations, I’ve often found myself translating not just tools or processes, but…
This week I had the joy of joining Alok Jain on his podcast to talk about one of my favorite topics: how to build marketing operations that actually work — for the business and for the humans running it. We covered a lot: data hygiene, migrations, European marketing ops, experimentation, creativity, and my personal favorite…
For a long time, I thought being “strategic” in Marketing Ops meant knowing every tool inside-out. I thought strategy was knowing every Marketo quirk, every lead lifecycle nuance, every conditional flow, every endpoint.The more technical I became, the more “strategic” people would see me. I was wrong. That realization didn’t come in a classroom or…
I didn’t wake up one morning and say, “Let’s build a Marketing Ops summit in Europe.” It was a slow build, the kind of knowing that settles in after enough moments where you realize: We need more rooms like the ones we already love. We just need one closer to home. Because here’s the truth…
