This post is based on a presentation I gave at the London Marketo User Group in June 2026 and again at our European MOPros Chapter meeting the same month. It generated a lot of conversation both times, so I wanted to write it up properly. If you have ever run a campaign report with a…
Practical Tools, Habits & Systems from the European Community Marketing Operations is rarely held together by one big breakthrough tool. More often, it runs on the smaller things: a naming convention builder, a better way to track renewals, a retro ritual, a browser extension, or a clever Marketo workaround. That was the spirit behind our…
Most people outside of Marketing Ops assume the hard part is the platform work: learning the tools, building workflows, setting up reports, migrating systems. And yes, that work can be complex. It requires focus, technical skill, and attention to detail. But once you’ve done it a few times, that complexity becomes familiar. What doesn’t become…
On January 21, our MOPros Europe chapter kicked off the year with a simple prompt: New Year, New Goals. The format was intentionally conversational — and it delivered. We were joined by Frans Riemersma (founder of MartechTribe), who shared what he’s seeing for 2026: not just more AI, but a deeper shift in how we…
Why I’m writing this I’ve spent the last several years working at the intersection of Marketing Operations, MarTech, and revenue teams, in-house, as a consultant, and alongside marketing teams across Europe and beyond. As a French-based Marketing Operations professional working primarily with international organizations, I’ve often found myself translating not just tools or processes, but…
This week I had the joy of joining Alok Jain on his podcast to talk about one of my favorite topics: how to build marketing operations that actually work — for the business and for the humans running it. We covered a lot: data hygiene, migrations, European marketing ops, experimentation, creativity, and my personal favorite…
I didn’t wake up one morning and say, “Let’s build a Marketing Ops summit in Europe.” It was a slow build, the kind of knowing that settles in after enough moments where you realize: We need more rooms like the ones we already love. We just need one closer to home. Because here’s the truth…
On 12 November, the European Marketing Operations community gathered for a relaxed, very human debrief of MOPsapalooza 2025. Forty-nine minutes later we’d laughed about jet lag, swapped highlights, and left with a short list of practical experiments to try at work. I co-hosted with Mihai Bejgu and Odd Morten Sørensen, with contributions from Aurélie, Maria,…
Since going freelance, I’ve learned more about Marketo and marketing ops than I did in over ten years of in-house roles. It’s not that I wasn’t learning before — it’s just that consulting has thrown me into a variety of setups, legacy issues, and creative workarounds that forced me to look at the platform in…
Implementing Marketo Engage can be a transformative step for marketing teams, but it requires careful planning and execution. The webinar “A Fresh Start: Key Steps for a Successful Marketo Implementation” offers valuable insights into best practices for setting up Marketo effectively. Understanding the Importance of a Structured Approach The webinar emphasizes that a successful Marketo…
What does success in marketing operations look like in practice? At the April 2025 European MarketingOps.com Chapter meeting, industry leaders came together to share real-world wins, messy lessons, and honest reflections from the front lines of MOPs. Whether you’re optimizing systems, scaling teams, or navigating complex tech stacks, here’s a recap packed with insights you…
Let’s be honest: parenting and marketing operations are both high-stakes, often invisible, and weirdly repetitive. Whether you’re wrangling toddlers or tokens, you’re probably: answering the same questions over and over, being asked to do more with less, and trying to keep a system running while someone else just wants a snack. At MOPsCON in 2021,…
