Implementing Marketo Engage can be a transformative step for marketing teams, but it requires careful planning and execution. The webinar “A Fresh Start: Key Steps for a Successful Marketo Implementation” offers valuable insights into best practices for setting up Marketo effectively. Understanding the Importance of a Structured Approach The webinar emphasizes that a successful Marketo…
When I launched pocket nibbles consulting, I didn’t know exactly what it would become. I knew I didn’t want to build a business with my own name on the door, and I knew I didn’t want to jump 150% into the hustle of another in-house role. What I did want was to create something that…
This summer, I did… not much. Sure, I took time off from client work. We went camping. My son made an unexpected visit to the emergency room (he’s okay now). I pulled out the watercolor paints. And I had a long, ambitious list of family-life admin I wanted to conquer. I did maybe a quarter…
What does success in marketing operations look like in practice? At the April 2025 European MarketingOps.com Chapter meeting, industry leaders came together to share real-world wins, messy lessons, and honest reflections from the front lines of MOPs. Whether you’re optimizing systems, scaling teams, or navigating complex tech stacks, here’s a recap packed with insights you…
In January 2024, I was laid off. It hit harder than I expected — not just financially, but emotionally. My confidence took a nosedive. I didn’t know what I wanted next. I’d worked with consultants before, and a few had asked if I’d ever considered consulting myself. “You’d be great at it,” they said. I…
Let’s be honest: parenting and marketing operations are both high-stakes, often invisible, and weirdly repetitive. Whether you’re wrangling toddlers or tokens, you’re probably: answering the same questions over and over, being asked to do more with less, and trying to keep a system running while someone else just wants a snack. At MOPsCON in 2021,…
In 2022, I joined CS2’s Chrissy Saunders on the Forward Thinking podcast, for a deep dive into how small marketing operations teams can scale effectively. I shared not just tactical advice, but my own unconventional journey from psychology student and receptionist to MOPs leader and now to independent consultant. Here are the key insights from…
Let’s be honest: parenting and marketing operations are both high-stakes, often invisible, and weirdly repetitive. Whether you’re wrangling toddlers or tokens, you’re probably: answering the same questions over and over, being asked to do more with less, and trying to keep a system running while someone else just wants a snack. At MOPsCON in 2021,…
When I tell people the name of my business is pocket nibbles consulting, they usually pause, unsure what to think and then smile and move on. It’s not your typical consulting brand name. And that’s kind of the point. Let me explain. The Original Pocket Nibbles I grew up in the 90s with a little…
Growing Up with a Love for Nature I was born and raised in the city of Chicago by two full-time working parents in a beautiful 1900s bungalow in the historic neighborhood of Ravenswood Manor. I grew up less than 100 meters from the Chicago River. We had a green canoe in the garage, and…
If you’ve ever been the one-person marketing ops team wearing all the hats, this one’s for you. At Mops-apalooza 2024, I shared lessons from my own journey — from lone wolf to team builder to consultant — and what it takes to not just survive but scale as a small MOPs team. Because let’s be…
Highlights and key takeaways from the European Marketo User Group session with Lauren Meyer, hosted in March, 2021. Email deliverability. Just reading those two words may not get your heart racing, but if you’ve ever had a campaign mysteriously underperform, land in spam, or trigger complaints, you know just how mission-critical it is. Deliverability expert…
