Let’s be honest: parenting and marketing operations are both high-stakes, often invisible, and weirdly repetitive. Whether you’re wrangling toddlers or tokens, you’re probably: answering the same questions over and over, being asked to do more with less, and trying to keep a system running while someone else just wants a snack. At MOPsCON in 2021,…
When I tell people the name of my business is pocket nibbles consulting, they usually pause, unsure what to think and then smile and move on. It’s not your typical consulting brand name. And that’s kind of the point. Let me explain. The Original Pocket Nibbles I grew up in the 90s with a little…
Growing Up with a Love for Nature I was born and raised in the city of Chicago by two full-time working parents in a beautiful 1900s bungalow in the historic neighborhood of Ravenswood Manor. I grew up less than 100 meters from the Chicago River. We had a green canoe in the garage, and…
If you’ve ever been the one-person marketing ops team wearing all the hats, this one’s for you. At Mops-apalooza 2024, I shared lessons from my own journey — from lone wolf to team builder to consultant — and what it takes to not just survive but scale as a small MOPs team. Because let’s be…
Highlights and key takeaways from the European Marketo User Group session with Lauren Meyer, hosted in March, 2021. Email deliverability. Just reading those two words may not get your heart racing, but if you’ve ever had a campaign mysteriously underperform, land in spam, or trigger complaints, you know just how mission-critical it is. Deliverability expert…
With more tools than time, it’s no wonder most marketing teams struggle to make the most of their MarTech stack. In fact, back in 2021 when I first shared this session at MarTechFest, the average organization used 120 marketing tools. But only 58% of those tools were used to their full capabilities. That stat hasn’t…
This article was originally written for the Marketo Online Community on Oct 14, 2019 and can be viewed here. Ever wonder how we folks in Marketing Operations translate the jigsaw of requests from our CMOs into concrete results? Take a look at the blog post I wrote for Marketo, an Adobe Company with the help…
I originally published this article on my LinkedIn profile in August 2018. In lieu of the recent GM announcement, I’ve got something to say… A few weeks ago I had dinner with a group of former colleagues and a mentor. What was interesting about this group is that three of us used to work for…
