I didn’t wake up one morning and say, “Let’s build a Marketing Ops summit in Europe.” It was a slow build, the kind of knowing that settles in after enough moments where you realize: We need more rooms like the ones we already love. We just need one closer to home. Because here’s the truth…
In January 2024, I didn’t set out to build a business. I was laid off. My confidence was low, my direction unclear. I had two young kids, no job, and no plan — just a small seed of an idea: maybe I’d try freelancing for a bit while I figured out what I really wanted…
On 12 November, the European Marketing Operations community gathered for a relaxed, very human debrief of MOPsapalooza 2025. Forty-nine minutes later we’d laughed about jet lag, swapped highlights, and left with a short list of practical experiments to try at work. I co-hosted with Mihai Bejgu and Odd Morten Sørensen, with contributions from Aurélie, Maria,…
A few weeks ago, I got a message on LinkedIn from someone I didn’t know. Her name was Beth. She’s an expat. A freelancer. A mom of two. A fellow marketer. And she reached out because of a blog post I had written. She told me that her friend Philippe had sent it to her….
Since going freelance, I’ve learned more about Marketo and marketing ops than I did in over ten years of in-house roles. It’s not that I wasn’t learning before — it’s just that consulting has thrown me into a variety of setups, legacy issues, and creative workarounds that forced me to look at the platform in…
Implementing Marketo Engage can be a transformative step for marketing teams, but it requires careful planning and execution. The webinar “A Fresh Start: Key Steps for a Successful Marketo Implementation” offers valuable insights into best practices for setting up Marketo effectively. Understanding the Importance of a Structured Approach The webinar emphasizes that a successful Marketo…
When I launched pocket nibbles consulting, I didn’t know exactly what it would become. I knew I didn’t want to build a business with my own name on the door, and I knew I didn’t want to jump 150% into the hustle of another in-house role. What I did want was to create something that…
This summer, I did… not much. Sure, I took time off from client work. We went camping. My son made an unexpected visit to the emergency room (he’s okay now). I pulled out the watercolor paints. And I had a long, ambitious list of family-life admin I wanted to conquer. I did maybe a quarter…
What does success in marketing operations look like in practice? At the April 2025 European MarketingOps.com Chapter meeting, industry leaders came together to share real-world wins, messy lessons, and honest reflections from the front lines of MOPs. Whether you’re optimizing systems, scaling teams, or navigating complex tech stacks, here’s a recap packed with insights you…
In January 2024, I was laid off. It hit harder than I expected — not just financially, but emotionally. My confidence took a nosedive. I didn’t know what I wanted next. I’d worked with consultants before, and a few had asked if I’d ever considered consulting myself. “You’d be great at it,” they said. I…
Let’s be honest: parenting and marketing operations are both high-stakes, often invisible, and weirdly repetitive. Whether you’re wrangling toddlers or tokens, you’re probably: answering the same questions over and over, being asked to do more with less, and trying to keep a system running while someone else just wants a snack. At MOPsCON in 2021,…
In 2022, I joined CS2’s Chrissy Saunders on the Forward Thinking podcast, for a deep dive into how small marketing operations teams can scale effectively. I shared not just tactical advice, but my own unconventional journey from psychology student and receptionist to MOPs leader and now to independent consultant. Here are the key insights from…
