With more tools than time, it’s no wonder most marketing teams struggle to make the most of their MarTech stack. In fact, back in 2021 when I first shared this session at MarTechFest, the average organization used 120 marketing tools. But only 58% of those tools were used to their full capabilities. That stat hasn’t…
This article was originally written for the Marketo Online Community on Oct 14, 2019 and can be viewed here. Ever wonder how we folks in Marketing Operations translate the jigsaw of requests from our CMOs into concrete results? Take a look at the blog post I wrote for Marketo, an Adobe Company with the help…
I originally published this article on my LinkedIn profile in August 2018. In lieu of the recent GM announcement, I’ve got something to say… A few weeks ago I had dinner with a group of former colleagues and a mentor. What was interesting about this group is that three of us used to work for…
